CASE STUDY
Travel & Hospitality
“When a user sees True VR, the booking rate goes up by 25%, and it is a remarkably encouraging signal.”
Troy Kim, Head of Marketing, DAILYHOTEL
Troy Kim, Head of Marketing, DAILYHOTEL
Even though the travel mobile app market is filled with competition, DAILYHOTEL has thrived by offering a useful hotel booking app for those who look for last minute deals. However, they should quickly forge ahead and think about how they can better serve users’ needs in order to stand out in an increasingly competitive landscape. Building a long-term relationship with users is another challenge.
Hotel booking conversion rate up by 25% increasing loyalty among users
“According to our user survey, more than 50% of users said accommodations and amenities are very important factors when making travel plans,” said Troy Kim, the head of marketing, DAILYHOTEL. “True VR, which is our brand name of 3D virtual tours, does not only help users get the sense of space but also visually check overall cleanliness and the quality of amenities. Sure enough, it quickly became a central part of our Daily Lifestyle campaign which shows our long-term commitment that we provide information that users truly need. Moreover, when a user sees True VR, the booking rate goes up by 25%, and it is a remarkably encouraging signal. These users are likely to come back and book through our app in the future just because they trust our service.”